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They can enhance each other, make each other pop, blend together or fight with each other. Color combinations-If youвЂ™re using more than one color you need to be aware of how color combinations affect the overall meaning.Similarly, a bright magenta will have a totally different meaning from a muted pastel shade of rosГ©, even if they are both shades of pink. For example, if youвЂ™re using neon green, donвЂ™t assume that just because youвЂ™ve chosen a shade of green itвЂ™s going to be a good fit for an eco-friendly brand. Make sure that you look at the specific associations of the different shades and tones. Shades and tones-A color may have a general meaning, but lighter shades can vary dramatically compared to darker shades, while more natural, muted shades will differ from artificial neon colors.Time-Colors may also change in significance over time: red used to be seen as a strong, masculine color while blue was a feminine color suited for girls.YouвЂ™ll need to be sensitive to these differences depending on where you are operating. In the US green is the color of envy, while in Germany itвЂ™s yellow. Black is the color of mourning in Western countries, while in some East Asian countries itвЂ™s white. Americans associate green with money as thatвЂ™s the color of dollar bills but that isnвЂ™t the case globally. Cultural differences-Red represents good luck in China but in South Africa itвЂ™s the color of mourning.Here are a few things that can have an impact on the meaning of colors: Other colors have developed cultural meaning over time and their meanings have been adopted by society, such as pink as a color for girls and blue for boys in Western cultures (which hasnвЂ™t always been the case). WeвЂ™re drawn to red fruit over green fruit because the color indicates ripeness and sweetness.

WeвЂ™re biologically wired to pay attention to bright colors because brightly colored animals or plants are often poisonous. Some color meanings are deeply rooted in our brains because theyвЂ™re visible all around us, like red as the color of fire being associated with warmth or green with nature. Design for a pencil set by ve_sta for Vibrant Colors.Д¬olor meanings stem from psychological effects, biological conditioning and cultural developments. Feelings are much more powerful than rational thoughts based on facts and figures and applying color meanings and color symbolism will make your branding efforts and designs much more effective. Understanding these associations will give you a shortcut to peopleвЂ™s hearts, provoking a specific emotion and maybe even a behavior. Millions of years of biological conditioning have created certain associations between colors and objects or emotions, while some associations may be more recent.

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Color choices will also be meaningful across online communication and marketing materials: your website, social media, emails, presentations as well as offline tools like flyers and product packaging. You might immediately think of branding elements like the logo, business cards and stationery.

For a business-whether itвЂ™s yours or your clientвЂ™s-there are all sorts of places where color comes into play.

#CLOSED HANDS SYMBOLISING HOW TO#

Illustration by OrangeCrush.Д¬olors can be a powerful tool-if you know how to use them. Color meanings can be powerful, so choose your colors carefully. As an entrepreneur or designer, itвЂ™s essential to be aware of these color meanings to help you choose your colors wisely and tap into the magical power of color symbolism. ThereвЂ™s a whole science (and art) in the meanings of colors. You see colors in everything around you, every moment of the day-but do you ever stop to think about the impact each of those colors is having on you? Whether itвЂ™s the calming effect of blue skies and fields of green, or the saliva-inducing red and yellow of your local fast food chain, each color has a meaning and taps into emotions.

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